Paired
Professional Social Club
Company Type
Professional Social Club
Company About
Paired is a relationship-based professional network built around conversations within the Mountain West.
By building professional relationships, individuals can find new opportunities or grow their skillsets and their companies.
Services
Brand Development
When first speaking to their founder about how Paired came to be, he first mentioned coffee conversations—conversations with friends and coworkers, past and present—and how these meet-ups led to not only his professional growth but also this idea of a new type of community.
Building off the coffee theme, we first iterated with an icon resembling a coffee bean. As the design and ideas progressed, we moved into a less literal visual representation and into conjoining shapes fitting into one another.
The final icon pulls inspiration from a coffee bean shape but more closely resembles a “p” and “d” of the company’s namesake.
Paired evolved into an approachable brand. Its color palette drove inspiration from both the city and mountains its founder frequented, giving the brand an earthy and trustworthy quality.
Playing heavily to the icon, it is given room to shine on branded materials such as business cards and coffee mugs to convey the essence of togetherness.
The namesake typeface, Adonis, is formal yet playful, and the Lato family can be used for easy reading in all its different weights. Both fonts are readily available and transferable between digital screens and printed materials.
For an added piece, the pattern takes the curves of the icon and forms a repeating option when texture or additional visual appeal is needed. The founder wanted this pattern to have the ability to work in a variety of colorways and background types for versatility and edge.
